Our venture development focused on helping our client to identify a viable and strategic solution for product or services localization and applications. As China market becomes more favorable to foreign operations, we see a major shift in hi-tech product development, production sites and partnership. Many North America companies are considering 1) moving part of their business to China and taking the advantage of low cost labor and tax incentive measures and 2) looking for perfect application, development and manufacturing partners in China to facilitate the further product application development. Our goal is to assist our client to find the best possible solutions to their localization needs including but not limited to local manufacturing establishment, local product development, assessments of potential local partner or investors, identify the best possible route for success. We specialize in technology segments that involved in:

We identify appropriate business partners and relationships, we help to negotiate profitable arrangements for equity investment on the joint venture, we assist our client to seek merger and or acquisition local partners, and we help to secure operational licenses and capital in the form of debt or equity.

To ensure it's operating at maximum effectiveness and efficiency in delivering services to the organization, we help to identify, develop and manage potential Joint Venture partners, assessing partnership success potential, evaluate JV arrangement, product localization support and assist in managing business. Examples of highly customized services would include:

Our Business Results Objective
Our objective is to identify emerging competitors before venture development, especially those off of the current "radar screen", to build a cohesive partner strategy that drives the new venture business value for all parties and to develop strategies for the effective management of cooperate/compete relationships within the partners of the venture in order to: a) grow revenues and increase market share as a result of more effective partnerships, b) optimize margins by increasing the value of the partnership to both parties and the customer, c) set clear performance-related objectives to maximize ROI.

Our Advisory Approach
Airtrust will work with client management to evaluate potential venture partner strategies and competition. This flexible engagement can include: a) Partner evaluation and selection, b) Identification and evaluation of existing and emerging competition, c) Definition of specific strategies for venture cooperation, including product portfolio, partnerships, routes to market and competitive positioning.